Blog post: Online security

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Article by René Ronse

Puppy and Kitten Sale Scams Online

Updated on 4 May 2026.

Puppy kitten scamBringing a puppy or kitten into your home is a joyful moment for many families. Unfortunately, scammers exploit this enthusiasm with fake online ads. These pet scams lead to financial losses and deep emotional disappointment.

Here’s how they work and how to protect yourself.

How these scams work

Scammers post ads on classifieds websites, social media, or forums.

The scenario is often the same:

  • They offer puppies or kittens of very popular breeds (French Bulldog, Chihuahua, Maine Coon, etc.) at unusually low prices or even “free to a good home”.
  • They ask for a deposit to reserve the animal, often via bank transfer, gift cards, or money transfer services that are hard to trace.
  • They invent additional fees (transport, veterinary checks, insurance) to extract more money.
  • The pet never arrives, and the scammer disappears once paid.

Warning signs

  • Stock-style photos that look too perfect (often stolen from the internet).
  • Prices far below market value.
  • Sellers in a rush, insisting you pay quickly to “secure” the pet.
  • Refusal to let you visit the animal before payment.
  • Suspicious contact details (foreign phone numbers, generic email addresses).

Checklist before adopting online

See the animal in person or through a live video call.
✅ Ask for the breeder’s licence or registration number (DEFRA/RSPCA recognised in the UK, USDA/AKC in the US).
✅ Demand the vaccination record and identification papers (microchip).
✅ Ask detailed questions about the pet (age, diet, behaviour).
✅ Check if the price matches market standards.
✅ Use only secure and traceable payments (avoid gift cards, wire transfers).

How to protect yourself

  • Never pay a deposit without seeing the pet.
  • Reverse-search the photos with Google Images or TinEye.
  • Work only with licensed breeders or recognised shelters.
  • Avoid payments via Western Union, MoneyGram, or “friends and family” PayPal.
  • Always demand official veterinary papers.

If you are a victim

  • Keep all evidence (screenshots, emails, receipts).
  • Report to the police or trading standards (Report Fraud UK, FTC US).
  • Flag the fraudulent ad to the platform.
  • Share your story on consumer websites to warn others.

 
 
👉 Adopting a pet should be safe and responsible. Stay alert, follow these tips, and you’ll avoid scammers while finding your new companion.

👉 For more resources and support, visit: Anti-fraud websites to help consumers


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